Integrations

Connects to what you already run.

Lorrano plugs into your existing inventory systems and social accounts. No new software to install. No manual exports. No IT project.

See if your setup is supported

How connections work

Feed connections

DMS, inventory tools, marketplaces

You provide a feed URL. We pull inventory data every 6 hours. Read-only ingestion; Lorrano never writes to your source systems.

Social connections

Meta, TikTok, Google

Standard OAuth authorization. Lorrano receives posting scope only for business pages. No access to personal accounts, messages, or broad analytics.

Custom feeds

XML, CSV

If your export includes VIN, year, make, model, price, and photo URLs, we can map it. No rigid schema required.

All integrations

Dealer Management Systems (DMS)

DMS integrations are read-only feed connections. We consume the same inventory exports your listing tools already use.

CDK

CDK Global

DMS

Connection
Inventory export feed URL
Data flow
VIN, stock number, year, make, model, trim, price, mileage, exterior color, interior color, photo URLs, vehicle description, certified/CPO status
Sync
Every 6 hours
Setup
5 minutes

Supports CDK Global and CDK Drive. If your feed uses custom export fields, we map it within 48 hours.

View detailed integration notes →
R&R

Reynolds & Reynolds

DMS

Connection
ERA/Ignite inventory export feed
Data flow
VIN, stock number, year, make, model, trim, price, mileage, exterior color, photo URLs, vehicle status
Sync
Every 6 hours
Setup
5-10 minutes

Both ERA and Ignite supported. Reach support if your instance uses a non-standard export path.

View detailed integration notes →
DT

Dealertrack

DMS

Connection
Dealertrack inventory export feed
Data flow
VIN, stock number, year, make, model, trim, price, mileage, exterior color, photo URLs, vehicle description
Sync
Every 6 hours
Setup
5 minutes

Dealertrack DMS and Dealertrack Inventory are supported. We do not read any finance/F&I module data.

View detailed integration notes →

Inventory Management

Inventory merchandising tools usually expose clean listing feeds. Pricing and vehicle updates flow through automatically.

VA

vAuto

Inventory management

Connection
vAuto listing feed URL
Data flow
VIN, stock number, year, make, model, trim, price, mileage, days on lot, exterior color, photo URLs, market comparison data
Sync
Every 6 hours
Setup
5 minutes

Uses the published listing feed. Pricing updates in vAuto reflect in Lorrano videos on the next sync cycle.

View detailed integration notes →
HN

HomeNet

Inventory management / photo hosting

Connection
HomeNet feed URL
Data flow
VIN, stock number, year, make, model, trim, price, mileage, photo URLs, vehicle description
Sync
Every 6 hours
Setup
5 minutes

HomeNet-hosted image URLs are used directly. For best render quality, use clean photos without heavy overlays.

View detailed integration notes →

Marketplaces

Inbound marketplace feeds are a common source for fast setup since most rooftops already syndicate inventory there.

AT

AutoTrader

Marketplace feed

Connection
AutoTrader dealer feed URL
Data flow
VIN, year, make, model, trim, price, mileage, photo URLs, vehicle description, dealer info
Sync
Every 6 hours
Setup
5 minutes

Enhanced listing photography usually scores strongly. We read your feed only and never write back to marketplace data.

View detailed integration notes →
C.

Cars.com

Marketplace feed

Connection
Cars.com dealer inventory feed URL
Data flow
VIN, year, make, model, trim, price, mileage, photo URLs, vehicle description
Sync
Every 6 hours
Setup
5 minutes

Read-only ingestion. Your Cars.com listings stay unchanged.

View detailed integration notes →
CG

CarGurus

Marketplace feed

Connection
CarGurus dealer data feed
Data flow
VIN, year, make, model, trim, price, mileage, photo URLs, deal rating
Sync
Every 6 hours
Setup
5 minutes

Deal ratings are ingested but not currently displayed in generated videos. Support for this is on our roadmap.

View detailed integration notes →
CFS

Carsforsale

Marketplace feed

Connection
Carsforsale dealer feed URL
Data flow
VIN, year, make, model, trim, price, mileage, photo URLs, vehicle features
Sync
Every 6 hours
Setup
5 minutes

One of the most common feed sources. XML structure is consistent and reliable.

View detailed integration notes →

Social Platforms

Social connections are outbound OAuth integrations. You control account authorization and can revoke access anytime.

M

Meta Business Suite (Facebook + Instagram)

Social posting

Connection
OAuth 2.0 via Meta Business Suite
Data flow
Posting targets, publication state, and post status callbacks
Sync
N/A
Setup
2 minutes

Requires Admin or Editor role on the Page. Instagram must be Business/Creator and linked to that Page.

View detailed integration notes →
TT

TikTok for Business

Social posting

Connection
OAuth 2.0 via TikTok for Business
Data flow
Publication responses and posting status only
Sync
N/A
Setup
2 minutes

Business accounts only. Posting queues enforce published TikTok API rate limits.

View detailed integration notes →
G

Google Business Profile

Social posting

Connection
OAuth 2.0 via Google
Data flow
Location targets and post publication status
Sync
N/A
Setup
2 minutes

GBP must be verified. Multi-location groups can connect individual stores or all supported locations.

View detailed integration notes →

Custom Feeds

If your stack is not listed, custom XML/CSV mapping usually closes the gap without custom software installation.

XML

Direct XML / CSV Feed

Custom

Connection
Any publicly accessible URL serving XML or CSV
Data flow
VIN, year, make, model, price, photo URLs plus optional dealership inventory metadata
Sync
Every 6 hours
Setup
10-15 minutes

Non-standard field naming is mapped during onboarding. Most custom feeds are configured within 48 hours.

View detailed integration notes →

Detailed platform notes

Dealer Management Systems (DMS)

CDK Global

  • Category: DMS
  • Connection: Inventory export feed URL
  • Data received: VIN, stock number, year, make, model, trim, price, mileage, exterior color, interior color, photo URLs, vehicle description, certified/CPO status
  • Sync frequency: Every 6 hours
  • Setup time: 5 minutes
  • IT involvement: None - uses the same export feed your marketplace listings already consume
  • Notes: Supports CDK Global and CDK Drive. If your feed uses custom export fields, we map it within 48 hours.

Reynolds & Reynolds

  • Category: DMS
  • Connection: ERA/Ignite inventory export feed
  • Data received: VIN, stock number, year, make, model, trim, price, mileage, exterior color, photo URLs, vehicle status
  • Sync frequency: Every 6 hours
  • Setup time: 5-10 minutes
  • IT involvement: None for standard feeds. Custom exports may require your Reynolds rep to enable feed URL access.
  • Notes: Both ERA and Ignite supported. Reach support if your instance uses a non-standard export path.

Dealertrack

  • Category: DMS
  • Connection: Dealertrack inventory export feed
  • Data received: VIN, stock number, year, make, model, trim, price, mileage, exterior color, photo URLs, vehicle description
  • Sync frequency: Every 6 hours
  • Setup time: 5 minutes
  • IT involvement: None
  • Notes: Dealertrack DMS and Dealertrack Inventory are supported. We do not read any finance/F&I module data.

Inventory Management

vAuto

  • Category: Inventory management
  • Connection: vAuto listing feed URL
  • Data received: VIN, stock number, year, make, model, trim, price, mileage, days on lot, exterior color, photo URLs, market comparison data
  • Sync frequency: Every 6 hours
  • Setup time: 5 minutes
  • IT involvement: None
  • Notes: Uses the published listing feed. Pricing updates in vAuto reflect in Lorrano videos on the next sync cycle.

HomeNet

  • Category: Inventory management / photo hosting
  • Connection: HomeNet feed URL
  • Data received: VIN, stock number, year, make, model, trim, price, mileage, photo URLs, vehicle description
  • Sync frequency: Every 6 hours
  • Setup time: 5 minutes
  • IT involvement: None
  • Notes: HomeNet-hosted image URLs are used directly. For best render quality, use clean photos without heavy overlays.

Marketplaces

AutoTrader

  • Category: Marketplace feed
  • Connection: AutoTrader dealer feed URL
  • Data received: VIN, year, make, model, trim, price, mileage, photo URLs, vehicle description, dealer info
  • Sync frequency: Every 6 hours
  • Setup time: 5 minutes
  • IT involvement: None
  • Notes: Enhanced listing photography usually scores strongly. We read your feed only and never write back to marketplace data.

Cars.com

  • Category: Marketplace feed
  • Connection: Cars.com dealer inventory feed URL
  • Data received: VIN, year, make, model, trim, price, mileage, photo URLs, vehicle description
  • Sync frequency: Every 6 hours
  • Setup time: 5 minutes
  • IT involvement: None
  • Notes: Read-only ingestion. Your Cars.com listings stay unchanged.

CarGurus

  • Category: Marketplace feed
  • Connection: CarGurus dealer data feed
  • Data received: VIN, year, make, model, trim, price, mileage, photo URLs, deal rating
  • Sync frequency: Every 6 hours
  • Setup time: 5 minutes
  • IT involvement: None
  • Notes: Deal ratings are ingested but not currently displayed in generated videos. Support for this is on our roadmap.

Carsforsale

  • Category: Marketplace feed
  • Connection: Carsforsale dealer feed URL
  • Data received: VIN, year, make, model, trim, price, mileage, photo URLs, vehicle features
  • Sync frequency: Every 6 hours
  • Setup time: 5 minutes
  • IT involvement: None
  • Notes: One of the most common feed sources. XML structure is consistent and reliable.

Social Platforms

Meta Business Suite (Facebook + Instagram)

  • Category: Social posting
  • Connection: OAuth 2.0 via Meta Business Suite
  • Data received: Posting targets, publication state, and post status callbacks
  • Sync frequency: N/A
  • Setup time: 2 minutes
  • What we can do: Post to Facebook Page and Instagram Business account, schedule posts, and read publish status.
  • What we cannot do: Access personal profiles, DMs, broader page insights, page settings, or delete posts.
  • Permissions requested: pages_manage_posts, instagram_content_publish, pages_read_engagement
  • Notes: Requires Admin or Editor role on the Page. Instagram must be Business/Creator and linked to that Page.

TikTok for Business

  • Category: Social posting
  • Connection: OAuth 2.0 via TikTok for Business
  • Data received: Publication responses and posting status only
  • Sync frequency: N/A
  • Setup time: 2 minutes
  • What we can do: Upload and publish videos, set captions, and apply hashtags.
  • What we cannot do: Access personal account data, analytics, comments, live features, or TikTok Shop.
  • Permissions requested: video.publish, video.list
  • Notes: Business accounts only. Posting queues enforce published TikTok API rate limits.

Google Business Profile

  • Category: Social posting
  • Connection: OAuth 2.0 via Google
  • Data received: Location targets and post publication status
  • Sync frequency: N/A
  • Setup time: 2 minutes
  • What we can do: Publish video updates to your verified Google Business Profile listing.
  • What we cannot do: Edit business info, respond to reviews, access Google Ads, or modify profile settings.
  • Permissions requested: business.manage
  • Notes: GBP must be verified. Multi-location groups can connect individual stores or all supported locations.

Custom Feeds

Direct XML / CSV Feed

  • Category: Custom
  • Connection: Any publicly accessible URL serving XML or CSV
  • Data received: VIN, year, make, model, price, photo URLs plus optional dealership inventory metadata
  • Sync frequency: Every 6 hours
  • Setup time: 10-15 minutes
  • IT involvement: Minimal - system must export a structured file to URL. FTP/SFTP and file-drop workflows can be supported.
  • Required fields: VIN, year, make, model, price, photo URLs
  • Optional fields: Mileage, exterior color, interior color, trim, stock number, description, certified status, CarFax fields
  • Notes: Non-standard field naming is mapped during onboarding. Most custom feeds are configured within 48 hours.

Do not see your system?

If your DMS, inventory tool, or feed provider is not listed, there is a good chance we can still connect. Most systems can export XML or CSV. We just need VIN and photo URLs.

Email [email protected] with your platform name, current feed export behavior, and approximate vehicle count. We respond within 24 hours.

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