About Lorrano

The short version

Lorrano turns dealer inventory into finished social videos, one per vehicle, posted automatically, built for Reels, TikTok, and Shorts. No editor. No content calendar. No turnaround time.

Why we built this

Every dealership in America has the same problem: hundreds of vehicles on the lot and a dead social feed.

The photos are there, sitting in inventory systems, uploaded to AutoTrader and Cars.com, gathering dust. But nobody on the team has the time, the tools, or the bandwidth to turn 180 vehicles into 180 videos every month. So the lot runs silent on every platform that matters to buyers under 40.

We watched this play out across dozens of dealerships. The math was always the same. One social manager, maybe two posts a week, covering a fraction of inventory. Meanwhile, the dealer down the street running video was getting the VDP clicks, the leads, and the sales.

Lorrano exists because that gap should not require a headcount to close.

What we do

We connect to the inventory feeds dealerships already run, Carsforsale, AutoTrader, Cars.com, CDK, Reynolds & Reynolds, vAuto, HomeNet, or plain XML/CSV exports. Every six hours, we sync.

For each vehicle, our system:

  1. Scores every photoby angle, lighting, composition, and sharpness. Hero shots surface first. The blurry lot photo with the tech's arm in frame stays buried.
  2. Builds a finished video, 15 to 30 seconds, with paced cuts, dynamic transitions, a price card, dealer end card, and AI-generated background music matched to the vehicle's price point and segment.
  3. Posts automatically to connected Meta Business Suite, TikTok for Business, and Google Business Profile accounts, or makes the MP4 available for download.

New arrivals get videos within hours. Sold vehicles archive automatically. No cleanup, no manual intervention.

How we think about this

Video is not a content strategy problem at a dealership. It is a volume problem.

You do not need a better editor. You do not need a creative brief for a 2019 Camry with 42,000 miles. You need one video per vehicle, generated automatically, posted consistently, and updated as inventory turns.

That is an engineering problem, not a marketing problem. We built Lorrano to solve it like one.

The team

Lorrano is a small, technical team. We do not have a marketing department, a VP of Sales, or a customer success org with tiers.

We build the product, we run the infrastructure, and we talk to dealers directly. If you email [email protected], you are talking to someone who can actually fix things.

We are based in the United States. Our infrastructure runs on DigitalOcean and Cloudflare. We do not outsource development.

What we don't do

We are not a video editor. We are not a social media management platform. We are not an agency.

We do not write captions that sound like a marketing intern. We do not suggest hashtags. We do not send you a content calendar to approve.

We take inventory data that already exists, build videos from it, and post them. That is it. We do one thing, and we do it automatically.

Contact

Lorrano, Inc. - Founded 2025.