M4
$52,995
24,500 mi · Sakhir Orange
Highlander L
$26,995Price Drop
107,522 mi · Gray
Escalade ESV
$32,999New Arrival
79,678 mi · Gray
Shelby GT500
$78,995Luxury
12,450 mi · Magnetic Gray
Civic Sport
$28,995New Arrival
68,199 mi · Sonic Gray
Tacoma SR5
$32,995
82,869 mi · Red
M4
$50,999Luxury
51,470 mi · Blue
CRV Hybrid
$33,995Price Drop
82,259 mi · Black
F150 Raptor
$41,995New Arrival
115,334 mi · Blue
NX 300 F Sport
$27,995Aged 120d
65,072 mi · White
M4
$52,995
24,500 mi · Sakhir Orange
Highlander L
$26,995Price Drop
107,522 mi · Gray
Escalade ESV
$32,999New Arrival
79,678 mi · Gray
Shelby GT500
$78,995Luxury
12,450 mi · Magnetic Gray
Civic Sport
$28,995New Arrival
68,199 mi · Sonic Gray
Tacoma SR5
$32,995
82,869 mi · Red
M4
$50,999Luxury
51,470 mi · Blue
CRV Hybrid
$33,995Price Drop
82,259 mi · Black
F150 Raptor
$41,995New Arrival
115,334 mi · Blue
NX 300 F Sport
$27,995Aged 120d
65,072 mi · White
Every reel above was generated by Lorrano straight from real photos and vehicle data — no manual editing, no AI-generated images or video.
It’s not that you don’t get social. It’s that posting consistently, every day breaks down before it starts. Here’s what actually stops dealers, and how Lorrano removes each one.
Lorrano removes the work — not the upside.
Paste your feed URL — Carsforsale, vAuto, HomeNet, or CSV/XML. New cars appear within hours; sold cars archive themselves. No uploads, no spreadsheets.
Every photo is ranked by angle, lighting, and composition — the best shot leads, the bad ones stay buried. No instructions from you.
Paced cuts, music matched to the vehicle, your branding, and an FTC-compliant caption — ready in under 10 minutes. Work trucks get different energy than luxury sedans.
Every video lands on the surface built for it — never dumped into one feed. Collections, Stories, and Spotlights each do a different job. We break all three down below.
Completion, saves, and shares feed back in. Strong videos get promoted, weak formats get adjusted — so it sharpens to your market every single week.
Last year we hired a full-time social media person. She managed to record and post twice a week. That was it.
Dumping 150 cars into a single feed is exactly what gets dealerships throttled. The platforms reward editorial variety and punish bulk posting — so Lorrano never dumps. It routes every video to the surface built for it. Here’s the system the next three sections break down.
Grow your reach
Themed multi-car reels the algorithm reads as editorial — so discovery climbs instead of collapsing.
See how Collections worksWork your warm leads
A daily inventory river to people already following you — zero feed-algorithm risk, maximum intent.
See how Stories worksAnchor desire
AI-picked hero cars that stop the scroll — and make every other unit on your lot feel like a deal.
See how Spotlights worksSame inventory. Three jobs. One compounding algorithm. Every car still gets a video — Lorrano just decides where it goes, so your reach grows every week instead of fighting you.
Instead of flooding the feed with 150 individual VINs, Lorrano groups vehicles into curated themed Reels. The algorithm sees a content creator with range — not a car dealer spamming.
Ford Bronco
$38,900
Honda CR-V
$32,500
Toyota RAV4
$34,900
Collections auto-update as inventory changes — new units drop in, sold units drop out. Set the rule once. Lorrano handles the rest.
Lorrano pushes individual units to Stories as a daily inventory river — up to 20 a day, auto-posted as your followers wake up. It reaches only people already following you, so it never touches your Feed algorithm. The followers who watch your lot at 8am are the ones closest to buying.
Story viewers are 2.4x more likely to DM a business than feed viewers.
Meta Business Insights · 2024
Lorrano’s AI surfaces your most scroll-stopping units — the rare trim, the lifted build, the showpiece nobody else has — and turns each into an individual Spotlight reel. You approve with one tap. They don’t just sell the featured car; they make every other car on your lot feel like a deal.
After a shopper watches the showpiece, a $45K truck reads as a bargain — classic price anchoring.
Consumer Psychology · Desire Anchoring
Ford
2021 Shelby GT500
$78,995
“The car your whole lot is judged against.”
One tap is the only manual step — AI does the selection, edit, and posting.
Where it posts and when, the languages it speaks, the compliance baked into every caption, and where your next ad dollar should go — all handled automatically, no agency required.
Each post goes out on the AI-optimized schedule for your local market, from a single dashboard — and every one traces back to the walk-in it created.
Every caption is built from your actual DMS data. No made-up specs, no edited photos, and FTC-compliant disclosures are added automatically.
“2023 Ford F-150 XLT 4WD — 18K miles, $41,900. 3.5L EcoBoost, tow-ready, Iconic Silver. DM us or stop in to schedule a test drive. Price excludes taxes, title, tags & fees. See dealer for details. Stock #A-1042.”
Spanish captions? Done. Auto-cropped formats for every platform? Handled. One video reaches more people with zero extra effort.
Every week, Lorrano surfaces your top organic performers — the videos with the highest completion rate, saves, and shares. For each one, it recommends a budget, audience, and duration. No guessing. No agency. Just signal.
Don't see your DMS? We support direct XML and CSV feed uploads — most inventory systems export to one of these.
Turning on Spanish captions brought leads from buyers who had never walked into a dealership like ours.
Every plan runs the full three-channel system. Slide to your inventory size — priced per rooftop, no per-video fees, no render credits, no surprises.
Up to 100 vehicles
Growing dealerships that want every channel firing.
Billed monthly · no contract
≈ $13/day · less than one BDC hour
Free demo video · No credit card · No contract, cancel anytime · Annual plans include 2 months free
Multiple locations? 2–4 rooftops: 10% off each · 5–9 rooftops: 20% off each · 10+: Enterprise pricing
Real questions, direct answers. If yours isn't here, we'll answer it personally.
No — that's the entire point of the three-channel system. Themed Collections post to your feed just 3-5 times a week, so the algorithm reads you as editorial, not spam. Individual cars route to Stories — up to ~20 a day — which never touch your feed algorithm and reach your warmest followers. And the occasional Spotlight features a hero car. Your feed stays clean while every vehicle still gets seen, and you can customize or pause any channel anytime.
Most vehicles take 3-8 minutes to render. New inventory added before close usually has videos ready by the next morning. You can also trigger on-demand regeneration for any vehicle.
Our photo-scoring model is quite good, but you stay in control. You can exclude any photo from a vehicle and regenerate the video in ~5 minutes. The system also flags vehicles with consistently weak photos so you can improve your photography.
You can change music, toggle price/branding overlays, exclude photos, and regenerate instantly. For frame-level edits, download the MP4 and use your preferred editor. Most dealers find regeneration + overlay controls cover 95% of their needs.
Yes — native support for CDK Global, Reynolds & Reynolds, Dealertrack, vAuto, and HomeNet. We also accept standard XML/CSV inventory exports (Carsforsale.com, etc.). Once your market opens, connecting your feed takes under a day.
Every video is automatically rendered in all major formats: 9:16 (TikTok, Reels, Shorts), 1:1 (Instagram/Facebook feed), and 16:9 (YouTube, ads). One generation gives you everything — no extra charges.
When a vehicle is marked sold in your DMS, Lorrano automatically removes it from the active queue and archives the video. Already-posted content stays on your social channels until you delete it manually.
Monthly plans have no contract — cancel anytime from your dashboard. Annual plans include 2 months free and a 12-month commitment. You'll always get a 14-day renewal notice.
Yes. Every caption automatically includes your dealer-specific FTC disclosures (price excludes taxes/title/fees, stock number, etc.). We only use real DMS data — no hallucinated specs or edited photos.
Yes. English and Spanish captions are built-in. Additional languages (French, Portuguese, etc.) are available on request. Great for reaching more buyers in your market.
We don't lock anyone out of a market — Lorrano is available to dealers everywhere. But social advantage compounds: the dealer who starts posting consistently first builds the followers, watch-time, and algorithm trust that are genuinely hard for a late-mover to catch. The edge isn't exclusivity we promise — it's the head start you build by moving now.
Email goes straight to the team building Lorrano. No SDRs, no chatbots, no "a representative will be with you shortly." Real answer in your inbox.
Tip
Most dealers ask about posting cadence and DMS integration. Both answers are above — questions 1 and 5.
Drop your website and we'll hand-pick a car from your lot and send you a finished, ready-to-post video within 24 hours — free. See exactly what every unit could look like.